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MAAP Travels to Rajasthan

To Collect Nutrition and Growth Data for its App





Ms. Romita Ghosh, CEO of MAAP, an AI-based anthropometric technology that aims to revolutionize the identification and monitoring of maternal and child nutrition deficiency, traveled to Rajasthan to collect data for the app's training. The trip involved screening 500 children on day 1 in Jodhpur, following a set SOP that includes masking data, counseling parents, and training ground school teachers, parents, and caregivers on nutrition and growth monitoring.

While the trip was exciting and productive, with Maap's team supporting the journey of data collection to train the algorithm, it was also eye-opening and heart-wrenching. Ms. Romita shared that they encountered various interesting childlike innocence during the data collection, such as kids unable to say when their birthdays are but expressing it in various ways. For example, a girl said her birthday comes a month after everyone's, and when asked if it was December, she said no, it's June, as the year ending for a school-going child is not December.

However, Maap also learned about tragic situations, such as a child bringing two choco pies every day for lunch, and a teacher addressing the whole class that from Monday onward, tiffins shouldn’t be Maggi noodles and chips. These incidents highlight the need to be aware of marketing gimmicks of various companies who are selling guilt reduction rather than nutritious snacks and supplements, and care should be taken while going through all the granular details of ingredients. Brain development is most crucial at this stage and should not be compromised.




Through its app, Maap aims to provide unparalleled insights into nutrition deficiencies and their impact on health outcomes, enabling users to make informed decisions about their health and well-being. The app will empower individuals and healthcare professionals alike to take timely and effective corrective actions. By traveling across India to collect diverse data on nutrition and growth, Maap is taking proactive steps towards a healthier future.

In conclusion, Maap's journey to Rajasthan underscores the importance of collecting data to train algorithms and building awareness of nutrition and growth monitoring among caregivers and teachers. It also highlights the challenges and opportunities of addressing maternal and child nutrition deficiencies in India and beyond. With its fast, accurate, and reliable proprietary algorithms, and its commitment to creating a comprehensive app, Maap is poised to make a meaningful impact on the lives of millions of children and families.


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